1. First Principles of Digital Product & Service Management

Before a single ITIL term, start with the problem the whole framework exists to solve. Everything in ITIL — the dimensions, the lifecycle, the value system, the practices — is a structured answer to one question: how do organizations reliably create value for other people using technology, when the work is too big and too complex for any one person to hold in their head? Hold that question in mind and the rest of the framework stops looking like jargon and starts looking like a set of sensible decisions.