4.2. Planning AI Adoption

💡 First Principle: AI adoption is a human challenge, not a technology challenge. Users don't adopt tools automatically—they adopt tools that make their work easier and that they feel confident using. Understanding barriers to adoption (capability, motivation, opportunity) helps you design interventions that actually drive usage.

What happens when adoption is neglected? Organizations deploy AI, see 10-20% usage, declare the initiative unsuccessful, and move on—leaving significant ROI unrealized. The technology worked; the adoption strategy didn't. The exam tests whether you understand why adoption fails and how to address common barriers.

Think of AI adoption like fitness: buying gym equipment doesn't make people fit. They need to know how to use it (capability), want to use it (motivation), and have time to use it (opportunity). AI adoption requires the same consideration of human factors.